Featured Client
A Chrysler Dodge Jeep Ram dealership was focused on increasing service retention and wanted to reach service customers who have not been to their service department in more than two years.
The Challenge
Reach service customers who have not been to their service department in more than two years.
Solution
Why Buy, Consumer Satisfaction Awards.
Results
- Target Audience: Used Market Master to leverage demographic & zip code data
- Targeted Hispanic population within specifi c zip codes
- Layered in behavior targeting to serve impressions to people only in-market
for a vehicle
- Messaging: Why Buy, Consumer Satisfaction Awards
- Feature Spanish content (ads, video); linked ads to Spanish landing page
- Budget: $9,265
- Results: Delivered 268,129 Impressions to 75,847 people, with a completion rate
of 78%-94%
Connect With Diverse Audiences Through Culturally Relevant Campaigns
This CDJR dealership used Stream Companies’ multi-channel strategy to reach in-market Hispanic customers with Spanish-language messaging across Connected TV, Radio, Social, and Online Video. With 268,000 impressions and completion rates up to 94%, they increased service retention through smart, culturally aligned engagement.
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