Featured Client
In December 2023, an automotive group initiated a reassessment of its SEO strategy following a noticeable decline in organic traffic across several dealership locations.
The Challenge
The primary goal was to improve local organic keyword rankings and increase traffic to dealer sites by expanding existing SEO content rather than creating new pages.
Solution
The strategy prioritized expanding pages that specifically addressed declines in local traffic or required enhancements in branded keyword visibility.
Tactics
Stream identified key criteria for content expansion, including GA4 landing page performance, BrightEdge rankings (focusing on local pages ranking on Google’s second page), and search console data that revealed a drop in branded keyword impressions.
The strategy prioritized expanding pages that specifically addressed declines in local traffic or required enhancements in branded keyword visibility.
Results
Comparing data from January 1 to June 1, 2024, with August 1 to December 31, 2023, the initiative achieved significant improvements:
- Increased clicks and impressions for local and branded keywords, such as “Kia Columbus Ohio” and “Kia near Me.”
- 5% increase in organic traffic from Ohio.
- 13% growth in keywords ranked on page one.
- 44% expansion in total organic keywords.
Strengthen Rankings and Traffic by Optimizing What You Already Have
By expanding underperforming local pages and improving branded keyword visibility, this automotive group saw a 13% increase in page-one rankings, a 5% lift in organic traffic, and a 44% gain in total organic keywords. Stream Companies turned existing content into a high-performing SEO asset.
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