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Your Business on TikTok: What Works, What Doesn’t, and What’s Next

TikTok is more than a place to follow trends. It can be a powerful channel for building your brand, engaging new audiences, and driving measurable business results. Join Stream Companies’ Paid and Organic Social team alongside TikTok's Ryan Copacia for a practical look at how businesses can use the platform to grow. We’ll cover quick, actionable ways to create engaging organic content, build a consistent presence, and turn content you are already creating into opportunities for paid media. You’ll also see real examples of businesses using TikTok successfully and learn how paid campaigns can leverage granular audience targeting, including interests, behaviors, and machine learning, to support goals ranging from product awareness and website traffic to lead generation and sales. The TikTok team will also share insights into the platform, its audience, and where TikTok can fit into a broader marketing strategy.
September 22, 2026 at 3:00 PM ET Register Now
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Breaking News: ChatGPT Just Announced Ads in ChatGPT

the Stream team breaks down what is known so far about OpenAI’s plans for advertising in ChatGPT and what it could mean for advertisers. The discussion covers rollout expectations and early guardrails, how targeting and pricing may evolve, and why measurement gets more complicated in an environment designed to keep users in the conversation. You will also hear why a pay-per-impression model is being discussed, what that suggests about user behavior, and what early test partners may signal about where this is headed next.

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