Breaking News: ChatGPT Just Announced Ads in ChatGPT

Ads are coming to ChatGPT, and that shift will change how brands show up when people ask questions, compare options, and make purchase decisions inside conversational AI.

In webinar, the Stream team breaks down what is known so far about OpenAI’s plans for advertising in ChatGPT and what it could mean for advertisers. The discussion covers rollout expectations and early guardrails, how targeting and pricing may evolve, and why measurement gets more complicated in an environment designed to keep users in the conversation. You will also hear why a pay-per-impression model is being discussed, what that suggests about user behavior, and what early test partners may signal about where this is headed next.

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Webinar presented by:
Brendan Anderson – VP of Search
Drew Diehl – EVP of Client Strategy
Lauren Sheridan – SVP of Integrated Media