Reputation & Social Proof Checklist

Make sure your reputation and social proof are visible, consistent, and working together to build trust and drive stronger conversions.

Customer trust is built long before someone fills out a form or makes a purchase. Reviews, testimonials, ratings, case studies, and other social proof all influence how your brand is perceived and whether potential customers feel confident choosing your business.

This checklist helps businesses evaluate whether their reputation and social proof strategies are aligned across websites, paid media, listings, and customer touchpoints. From review response processes and testimonial placement to trust signals and paid media integration, this guide outlines the key areas businesses should review to strengthen credibility and improve conversion performance.