July 21, 2025
GA4 & AdTech: Why Unified Data Is the Future of Smarter Marketing
For brands aiming to understand the full customer journey and make informed marketing decisions, GA4 should be one part of a broader, unified adtech strategy.
Category: Google Analytics
June 2, 2025
How to Monitor Direct and Unassigned Website Visitors in GA4
Monitoring the health of your web traffic is essential for any marketer or business owner. Here, you’ll learn how Stream Companies tracks these visitors accurately, and why first‑party data and cookieless advertising strategies are reshaping the way we measure success.
October 18, 2022
GA4: What You Need to Know Now
Marketing data is always evolving. From finding new ways to track data to refining metrics, Google Analytics has laid the...
October 4, 2021
The Top Digital and Google Trends of 2021
So, what’s on the marketing agenda for 2021? At Stream Companies, we want to shine our spotlight on the latest...
March 23, 2016
Your Site Has Been Hacked, Now What?
Last year, Google shared that there had been a 180% increase in hacked sites as well as a 300% increase...
June 9, 2014
How SEO & Google Analytics Can Help You Make Smarter Business Decisions
Here are a few effective strategies to testing your market by using SEO and Google Analytics.