CASE STUDY
Window Manufacturer and Home Improvement Company Generates Over $7 Million in Revenue from Households
Featured Client
A regional window manufacturer and home improvement company had a goal to increase transactions and track lead appointments. They sought to increase online conversions and track their lead appointment success rate by leveraging their website as a marketing tool.
The Challenge
They needed to drive more online conversions and measure lead-to-appointment success to better time and optimize their seasonal marketing efforts.
Solution
Stream’s platform deployed instant and look-back marketing, identified in-market households, and measured delayed conversions. By Q2, their conversion rate hit 14.27 percent—double what they achieved in Q1—and drove over $7 million in revenue.
Once Stream Companies’ patented technology was installed on their website, instant and lookback marketing was deployed to their identified website visitors’ households. Transactional data measured incremental sales, web visitors who purchased 3+ days post-initial visit, and after household level marketing was deployed.
As a result, this window company specialist saw a 14.27% conversion rate by Q2 – doubled from Q1!
With the help of Stream Companies’ closed-loop marketing attribution engine, this client was able to adjust overall marketing efforts and timing for their seasonal business based on average shopping timeline and sales-based attribution insights.
Stream Companies can grow your business and offer you valuable attribution insights. Discover how and schedule your demo today.
Looking to turn more leads into loyal customers?
This home improvement brand saw a 34% increase in lead-to-sale conversion by aligning its marketing strategy with real-time data and performance insights. If you’re ready to grow smarter and close more deals, we’re here to help.
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