CASE STUDY
Cracking Google AI Overviews with Strategic Content Optimization
Featured Client
With the rise of Google’s AI Overviews (AIO), many brands have seen their organic visibility reshaped overnight. For our client, TrailersPlus, a leading trailer dealer with over 80 locations across the United States, we wanted to earn AIO placement through smart, targeted content.
The Challenge
Identify a relevant, low-competition keyword that matched the client’s product catalog and had potential to appear in AI-generated search summaries.
Solution
We developed and published a tailored, informative blog post, structured to align with Google’s content quality guidelines, targeting a high-opportunity search query.
Our client, TrailersPlus, a leading trailer dealer with over 80 locations across the United States, wanted to earn AIO placement through smart, targeted content. Using our keyword research tools, we discovered a valuable opportunity:
Keyword: “what size trailer for zero turn mower”
The search query was highly relevant to TrailersPlus products, frequently asked by users (indicating intent), and low in AIO competition.
We developed and published a tailored, informative blog post. The content directly answered the query while naturally integrating product relevance and helpful visuals, all structured to align with Google’s content quality guidelines.
Results
With the right combination of data-driven keyword strategy and quality content, even niche queries can open the door to high-value real estate in AI Overviews. For TrailersPlus, it resulted in top-tier visibility in both AI and traditional search results and set a foundation for repeatable SEO wins.
Phase 1 – Initial Placement: A Few Days After Blog Post
The page secured a placement in Google AI Overviews. Around the same time, the page also began indexing in traditional search results, landing at position 46 for the primary keyword.
Ranking in Google AI Overviews
Phase 2 – Growth Over Time: After 6 Months
The page ranks for multiple organic keywords, with 12 of those keywords appearing on page 1 of Google’s search results.
Most notably, the original blog post now consistently appears in both the #1 organic position and within Google AI Overviews for the target query, demonstrating lasting value and strong alignment with search intent.
Google Keyword Rankings
Live SERP result showing #1 organic and AIO placement
Ready to scale your success across every location?
TrailersPlus grew sales and improved visibility at over 80 locations by partnering with a marketing team that understands how to drive performance at scale. If you’re looking to grow strategically with real results, let’s talk.
Connect With Us Today