Featured Client
A Ford dealership wanted to test the effectiveness of different targeting strategies, and optimize the overall performance of Paid Social campaigns.
The Challenge
Determine which type of paid social targeting performs best to optimize the overall Ford portfolio.
Solution
Run FB geo-targeting vs FB Interest targeting on the New-Vehicle
Dynamic campaign to determine which audience target performs more efficiently.
Results
Toyota of Boerne and Mike Calvert Toyota, two stores within the Vaughan Automotive Group, were facing a challenge to drive higher sales volume while lowering the cost of customer acquisition.
Improve Paid Social Performance with Smarter Targeting
This Ford dealership tested geo-targeted versus interest-based audiences on Facebook and found that geo-targeting drove 1,370 more link clicks, a 52% higher click-through rate, and an 18% lower cost-per-click. With Stream Companies, data-driven testing leads to better performance.
Let’s Build a Social Strategy That Delivers Efficient Results
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