Featured Client
Our Keyword-Driven Marketing Strategy Drove Results
The Challenge
Pediatric Therapeutic Service (PTS) is a premium staffing agency that acts as an extension of special education programs. By placing highly qualified therapists and service providers in their partnering school districts, they provide better help to more students who need support. To continue their work, they needed a way to build their brand naturally rather than through paid advertising alone.
Solution
To build PTS’s brand, we shifted our 2-year SEO strategy to focus on growing organic searches and increasing keyword authority during a challenging period.
Our Conclusion
To build PTS’s brand, we shifted our 2-year SEO strategy to focus on growing organic searches and increasing keyword authority during a challenging period.
Our Keyword-Driven Marketing Strategy Drove Results
We conducted a series of in-depth interviews with different PTS staff members and related service providers who work alongside them. This enabled us to create targeted, tailored content that speaks to the experts in the field, establishing PTS as a thought leader.
By implementing our keyword-driven, engaging content strategy over the past two years, we increased PTS’s year-to-date over year-to-date numbers:
- +47.6% (44,994 vs. 30,477) increase in sessions
- +33.8% (67,545 vs. 50,474) increase in pageviews
- +76.2% (19,851 vs. 11,265) increase in people landing on blog pages
- +178.5% (9,734 vs. 3,495) increase in people landing on the
Registered Behavior Technician Jobs description page
PTS’s Keyword Rankings Nearly Doubled
According to our content research tool, PTS’s keyword rankings have nearly doubled since March 2020. At that time, PTS was ranking for approximately 1,582 keywords, and today they are ranking for 3,084. When you rank more, you show up more on Google, which leads to people visiting your site more!
PTS Rose Above the Competition
In addition to increasing PTS’s organic presence, our strategy helped them rise above the competition in terms of organic keywords and page one rankings. As you can see, PTS now has 74 organic keywords ranked on page one, which is 74 times that of their competitor.
Focus on an Organic Brand-Building Strategy for Long-Term Success
We understand that each client is unique, which requires a unique integrated marketing strategy. As you can see from this case study, an organic presence is key to ensuring your business can be found.
At Stream, we take the time to find out what strategies work best for each of our clients, so we can drive organic traffic to their site and grow their business.
Build Long-Term Growth with a Strong Organic Strategy
By shifting to a keyword-driven SEO approach, PTS saw a 178% increase in job page traffic, doubled their keyword rankings, and outpaced the competition on page one visibility. If you’re ready to grow brand authority and organic reach, we can help.
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