CASE STUDY
How Stream Companies Helps Ford Dealerships Drive Measurable Sales and Service Growth Through Integrated Marketing Cloud
Featured Client
The Challenge
As dealership marketing becomes increasingly data driven, dealers need more visibility into how advertising investment influences both vehicle sales and fixed operations performance.
Traditional campaign reporting often measures clicks, impressions, and website activity, but dealerships increasingly require household-level targeting and attribution capabilities that connect marketing activity directly to measurable business outcomes.
Solution
Through Integrated Marketing Cloud, Ford dealerships have access to advanced audience targeting and attribution tools designed to support more connected and measurable marketing strategies. Stream Companies partnered with participating Ford dealerships to help activate these capabilities through coordinated campaign execution, audience-driven targeting, and ongoing performance optimization.
The objective was to help dealerships better align sales and service marketing efforts while improving visibility into attributed transactions and ROI performance across the customer lifecycle.
Overview
Stream Companies analyzed performance data across 35 participating Ford dealerships working with Stream as their Certified FordDirect AdVantage Advertising Partner. Campaigns leveraging Integrated Marketing Cloud were audited to determine attributed sales transactions, service transactions, and reported ROI performance across both fixed operations and vehicle sales campaigns. By aligning campaign strategy across multiple dealership revenue centers, participating dealers were able to connect marketing investment more directly to measurable business outcomes.
Campaign Overview
35
participating Ford dealerships
120
monthly campaign records analyzed
4
month reporting period
Total Attributed Performance
4,948
sales transactions generated
34,110
service transactions generated
$11.57M
in attributed sales ROI
$14.88M
in attributed service ROI
$26.44M
in combined attributed ROI
Average Dealer Performance
Across the reporting period, the average participating dealer generated:
141
sales transactions
974
service transactions
$330k
Approximately in combined attributed ROI
On a monthly basis, participating dealers averaged:
35
sales transactions per month
244
service transactions per month
$189k
Approximately in combined monthly attributed ROI
Top Dealer Performance
The top 25% of participating dealerships averaged:
301
attributed sales transactions
2,204
attributed service transactions
$1.8M
Approximately in combined attributed ROI over four months
These results highlight the performance potential of integrated audience targeting and attribution strategies when combined with strong dealership execution.
Strategic Takeaways
- Household-Level Targeting Improved Marketing Precision
Integrated Marketing Cloud audience capabilities allowed Ford dealerships to engage consumers more strategically across both sales and service campaigns. - Attribution Visibility Strengthened Performance Measurement
Dealers gained clearer insight into how marketing activity contributed to attributed transactions and ROI outcomes across departments. - Integrated Campaign Strategies Supported Multiple Revenue Centers
Coordinated sales and service marketing efforts helped dealerships drive engagement across the full customer lifecycle rather than focusing on isolated campaign objectives. - Fixed Operations Marketing Delivered Significant Revenue Contribution
Service retention and reactivation represented the largest overall performance driver across the portfolio.
Conclusion
Over a four-month reporting period, Stream Companies helped participating Ford dealerships leverage Integrated Marketing Cloud capabilities to drive measurable business impact across both sales and service operations.
The analysis demonstrated:
- More than 39,000 combined attributed transactions
- More than $26M in combined attributed ROI
- Sustained fixed operations engagement at scale
- Strong performance driven by integrated audience targeting and attribution strategies
The results reinforce the value of combining household-level targeting, attribution visibility, and coordinated campaign execution into a unified dealership marketing approach.
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