Featured Client
After using TMI to highlight the client’s inventory and services to a broader and more specific audience, Stream saw used car sales increase for the dealership.
The Challenge
With a limited supply of new vehicles, Harr Toyota had to adjust their strategy to focus on moving used cars off their lot. To do that, they needed to both adjust their messaging to reach drivers who were interested in buying a used car and attract in-market consumers who hadn’t done business with them before.
Solution
To reach more in-market consumers, Stream implemented a Total Market Influence (TMI) approach. This allowed Stream to target more individuals who were in the market for a used car and market to them through a variety of mediums, including geo-targeting. Additionally,
Stream worked with the client to create messaging that was strong enough to convince
people to visit the dealership.
Our Conclusion
After using TMI to highlight the client’s inventory and services to a broader and more specific audience, Stream saw used car sales increase for the dealership.
A New Way to Sell Used Cars
When it came to new cars, Harr Toyota had a low inventory. However, their used car lot had plenty of vehicles to choose from. This presented the client and Stream with a unique
opportunity to focus on used car sales.
To do that, Stream rolled out a TMI Gold Package. Using list targeting to identify in-market consumers who may be interested in a used car, this strategy helped to reach the desired audience and created new opportunities across multiple channels, such as:
- Direct Mail
- Digital Campaigns
- Geo-Targeted Displays
- Geo-Addressable Video
An Impressionable Approach
By introducing a TMI strategy, Stream was able to get the client’s message in front of more local consumers. The approach delivered positive results across the board, including a substantial number of clicks and views, and 57,738 impressions in July alone.
The Right Messaging for In-Market Consumers
On top of finding the right people on the right platforms, Stream’s TMI approach also needed to include the right messaging. To draw in interested parties, Stream worked with Harr Toyota to create messaging that showcased what their dealership has to offer.
In addition to highlighting the client’s used car inventory, deliverables such as direct mail and email promoted services like their Toyota Certified Collision Center and featured unique offers, such as a 160-point inspection for every used car.
Profitable Pre-Owned Sales
When it comes to whether Stream helped the client achieve their goal, you only need to look at the numbers. TMI didn’t just help Harr Toyota
increase their used car sales; it generated a sizable profit and helped their business grow. Just in July 2022, the dealership’s used car sales totaled $59,272.79.
An Influential Endeavor
Using TMI, Stream established a larger footprint for Harr Toyota in the greater local marketplace and brought in significant sales numbers. While mailing and online ads were designed to attract the attention of local drivers, geo-fencing attribution was also introduced to see who actually came to the dealership and who bought a used car. This sets the client up for further success in connecting with in-market consumers.
Sell More Used Cars with the Right Strategy and Messaging
With limited new inventory, Harr Toyota leaned on Stream Companies’ Total Market Influence approach to drive used car sales and generate over $59,000 in one month. Geo-targeting, direct mail, and optimized messaging helped them connect with in-market buyers and grow their footprint.
Let’s Build a Strategy That Moves Inventory and Grows Profit.
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