<

CASE STUDY

Baierl Chevrolet’s EV Edge: Unleashing Organic Growth with Targeted Content

Featured Client

The Challenge

Baierl Chevrolet, a leading General Motors dealership in Pittsburgh, PA, aimed to strengthen its digital presence to attract more customers in a competitive automotive market, with a focus on electric vehicles (EVs) and fixed operations. The challenge was to boost organic website traffic and generate high-quality leads to drive sales and service appointments. Standing out in a crowded digital landscape required delivering the right message to the right audience at the right time, capturing local customers searching for EVs and automotive services like oil changes.

Solution

To meet these goals, Baierl Chevrolet deployed a robust digital marketing strategy, powered by Stream’s Integrated
Marketing Cloud for precise audience targeting and personalized communication.

The approach included:

  • Content Marketing: Development of SEO-optimized content tailored to customer search intent. Key campaigns included:
    • “Electric Vehicle Dealer Near Me”: A landing page showcasing Baierl’s eco-friendly, finance-friendly, and family-friendly EV offerings.
    • “Oil Change Pittsburgh PA”: A service-focused page highlighting the importance of engine oil maintenance and Baierl’s reliable service center.
  • On-Page SEO: Optimization of website elements, such as meta tags, headers, and keyword-rich content, to enhance search engine rankings.
  • Off-Page SEO: Building high-quality backlinks and local citations to improve domain authority and local search visibility.

These efforts focused on pinpointing and connecting with the best audiences, delivering tailored communications to Baierl’s unique customer base.

Chevrolet Equinox parked in a driveway in front of a house

Results

By introducing a Total Market Influence (TMI) strategy, Stream was able to get the client’s message in front of more local consumers. The approach delivered positive results across the board, including a substantial number of clicks and views and 57,738 impressions in July alone.

  • #2 Ranking for “Electric Vehicle Dealer Near Me”: The EV-focused content secured a top-two position in local search results, driving significant organic traffic from Pittsburgh-area customers seeking electric vehicles.
  • Improved Visibility for “Oil Change Pittsburgh PA”: The service campaign boosted Baierl’s ranking in local search queries, increasing service center appointments and reinforcing brand trust.
  • BrightEdge Growth: Pages containing the keyword “Dealer” experienced substantial growth, reflecting enhanced search visibility and broader website reach.
  • Higher Quality Leads: Targeted content and SEO tactics resulted in a surge of qualified leads, supporting EV sales and fixed operations.
chevy truck in parking lot
back of chevy equinox

Our Conclusion

Baierl Chevrolet’s partnership with Stream’s Integrated Marketing Cloud revolutionized its digital marketing, achieving remarkable gains in organic traffic and lead generation. By delivering the right message to the right customer at the right time, Baierl solidified its position as a top destination for EV buyers and service customers in Pittsburgh.

Turn Local Search Into Real Leads and Revenue

With a smart SEO strategy and targeted EV content, Baierl Chevrolet earned top rankings, stronger visibility, and a surge in high-quality leads—all backed by Stream’s Integrated Marketing Cloud. If you want to grow organically and dominate your market, we’re here to help.

Let’s Optimize Your Presence and Performance.

Connect With Us Today
Stream Squiggle