A Mitsubishi dealer faced a critical challenge in service retention. Thousands of customers were no longer engaging with the dealership’s service department, leaving a gap in both revenue and long-term loyalty.
By going head-to-head with a national OEM program, this dealership brand saw significantly stronger results—36% higher retail sales and a 32% increase in leads—using Stream’s data-informed media strategy.
With retail sales numbers declining nationwide, Mitsubishi Motors North America sought to bring more traffic to dealer websites and vehicle details pages in the hopes of increasing sales.