CASE STUDY

Retail Ready Automotive Incentives Platform Drives 30% More Engagement and Nearly Doubles Conversions for Automotive Dealerships

Featured Client

Incentives are critical to automotive dealership performance, but time is of the essence. Most stores lose up to a week each month waiting for specials to go live on their websites—that’s nearly three months per year. Stream Companies set out to change that with our proprietary AI-driven Retail Ready Automotive Incentives Platform, part of the Retail Ready suite.

The Challenge

Dealerships nationwide struggle to publish compliant incentives quickly and consistently. Many take up to 7 days just to get offers live on their sites, losing valuable early-month traffic and sales opportunities.

Solution

Stream’s Retail Ready Automotive Incentives Platform ingests OEM offers and outputs FTC-, State-, and OEM-compliant disclaimers and website-ready creative within hours. By automating and accelerating the process, we aimed to help dealers become the first to market with their specials each month.

Goal

Getting specials live earlier in the month on the homepage will directly drive more clicks to the new vehicle specials page, increase engagement with the specials content, and boost overall conversions as shoppers interact with offers and move into inventory. This is the dealership’s objective, and Stream’s Retail Ready Automotive Incentives Platform is built to help them achieve it.

Tactics

We partnered with 12 dealerships across varying regions and sizes. Stream enrolled six of them in the Retail Ready Automotive Incentives Platform to get specials up earlier in the month, often within the first day of the new incentive period.

We tracked performance metrics across a five-month period, focusing on homepage-to-specials click-through rate (CTR) and total conversion rate to minimize variables introduced by advertising budget and total traffic to site.

Metrics Tracked

Homepage-to-Specials Page CTR
Conversion Rate
Total Specials Views
Specials Page Engagement Time
Conversions (form submissions, calls, chats)

Average Homepage-to-Specials CTR and Conversion Rate

Compared to those not using Retail Ready Automotive Incentives Platform, dealerships in the Retail Ready group saw:

30.15% increase in users navigating from the homepage to the specials page
90.71% increase in total conversion rate compared to dealerships without Retail Ready Automotive Incentives Platform

Before vs. After Specials Go Live

When we compared average metrics for dealerships enrolled in our Retail Ready Automotive Incentives Platform at the end of the test period vs. the previous period, we found an increase in special views, engagement rate, homepage to specials CTR & conversion rate.

Be First to Market and Win More Buyers

Dealerships using Stream’s Retail Ready Automotive Incentives Platform saw a 30% increase in homepage-to-specials clicks and nearly doubled their conversion rates. By going live earlier each month with compliant, ready-to-use creative, they captured more traffic and turned more shoppers into customers.

Let’s Get Your Incentives Live Faster and Performing Better.

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