Featured Client
A major automotive brand partnered with Stream to enhance attribution, build stronger audiences, and improve marketing performance across 100 dealerships.
The Challenge
A large domestic automotive brand needed better capabilities for tracking attribution within their marketing campaigns in order to increase their advertising results. They wanted to discover new ways to amplify their marketing strategies for higher matchback rates and increased sales.
Solution
Stream Companies identified over 1 million new households in just 3.5 months and added 30% more first-party data to their campaigns. These audiences outperformed third-party data by 3x in sales and accounted for 20% of all transactions.
Results
Using Stream’s Integrated Marketing Cloud, we were able to add 30% more household data to their ad campaigns. The usual additive benchmark is about 1-2%.
We sent them over 1 million NEW identified households within 3.5 months. 95% of these identified households were net-new, in-market hand-raisers that still needed to be targeted by the brand or dealerships within our campaign.
Results
Since Stream’s Integrated Marketing Cloud measures everything by household and can see the journey to purchase, we were able to see that our in-market audiences outperformed their third-party data by 3x in sales.
Our solution to building net-new audiences of incremental data can be customized to fit your marketing strategy. You need a fresh and accurate dataset to get the most from your campaigns if you’re running retargeting.
First-party data is key to reaching your hot in-market audiences. When you can target the right audiences at the right time, you’ll achieve much more significant results while saving money on your marketing investment.
Reach More Buyers with Smarter Data and Stronger Attribution
By adding over 1 million net-new households and tripling sales performance compared to third-party data, this automotive brand proved the power of Stream Companies’ Integrated Marketing Cloud. If you’re ready to scale smarter and measure real impact, we can help.
Let’s Unlock the Full Potential of Your First-Party Data.
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