Featured Client
Our keyword-driven marketing strategy drove results.
The Challenge
Finding a more effective way to utilize
client spending and successfully reach in-market customers.
Solution
Stream recommended targeting local consumers through a variety of platforms using data such as location, digital footprint, and service intervals. Marketing channels varied based on the client’s specific market, goals, and target audience.
Hypothesis
By investing in marketing across multiple channels, Stream can assist clients with targeting the right consumers, drive traffic to their website, help them achieve their business goals, and get a better return on investment (ROI).
Our Conclusion
Using Stream’s recommendations, clients can increase sales and service numbers, build
brand awareness, and enjoy a more favorable ROI, all from using a targeted, cross-channel
approach to marketing.
Multiple Channels Working for Multiple Goals
By recommending a cross-channel approach for clients, Stream was able to help dealers achieve a variety of objectives, including maximizing their ROI. While the specific markets and goals of dealerships may vary, this strategy can be tailored to fit any market and any client.
For example, when a NJ Honda dealership discovered that the majority of their new car sales came from customers living in areas of Monmouth and Ocean Counties that weren’t adequately covered by radio, Stream recommended using non-skippable radio ads before premium streaming content on leading platforms such as Connected TV and Online Video.
These targeted tactics can also be used to build brand awareness. When a large automotive group in Boston added 25 stores, Stream recommended a two-pronged approach.
First, an omni-channel marketing campaign should be designed to create awareness. It increased both Reach and Frequency through highly rated Broadcast TV stations and reached Cord Cutters and Cord Stackers with Connected TV and Online Video.
Next, Stream implemented Automotive Inventory Ads while focusing SEO on building quality leads and increasing traffic with both on-page and off-page ads. PPC was utilized for both New and Used campaigns, while Video and Display Retargeting kept visitors to the group’s website engaged and in the sales funnel.
The results of this two-pronged, cross-channel approach were staggering. Traffic, Pageviews, and Sessions all increased dramatically:
More Bang for the Buck
In addition to helping dealers drive traffic and sell more cars, Stream’s recommendations also resulted in clients seeing a greater ROI. For example, a NJ Subaru dealer invested in targeting in-market shoppers based on both their location and their digital footprint. Since then, they’ve seen success several times over:
Speaking of service, a MA Toyota dealership sought to reach and retain customers who had not been in for service in a while. Using Geo-Addressable Video and Display, Stream was able to target customers who had not scheduled service in the last 6-12 and 12+ months. Plus, to ensure conversions, the strategy aimed to influence not just the owner of the vehicle but other decision makers in the home as well. The results paid off for the client exponentially:
Similarly, a MD BMW dealership needed to reach customers regarding recalls. Once again, Stream recommended a cross-channel approach that include both Geo-Addressable Video and Display, and once again, the client saw results. After spending just $2,245, the dealer saw an impressive 241 service conversions.
Instant Impact & Year-Over-Year Success
Another great thing about what a cross-channel approach can do for your ROI is that it can deliver results both in the short-term and the long-term. Take the NJ Subaru dealer mentioned above, for example. Those numbers are from just one month, March 2022, and they continue to implement similar campaigns on a monthly basis.
For a larger sample size, consider the Month-over-Month data for a large automotive group in Boston. After Stream suggested using Online Video, Competitive Geo-Fencing, YouTube, and Facebook targeting to promote the group’s Digital Retailing tool, their used car leads increased by 17%.
Cross-Channel Marketing
A cross-channel marketing approach can and should be part of your long-term strategy too. The NJ Honda dealer that used Connected TV and Online Video to target in-market shoppers in South Jersey has enjoyed substantial Year-over-Year growth too:
Whether clients are looking to expand, sell more cars, or remind drivers that they’re due for service, taking a cross-channel approach to marketing can help them accomplish their objectives and get the best ROI going forward.
One Strategy. Every Channel. Maximum ROI.
From increased sales to surging service conversions, Stream Companies’ cross-channel approach helped dealers drive 210% more page views, 348 service conversions, and year-over-year growth. If you want marketing that performs across platforms, we’re ready to help.
Let’s Build a Strategy That Scales with Your Goals.
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