Exploring CDPs: Key Insights for Smarter Marketing

CDPs are one of the hottest topics in marketing right now, but there’s a lot of confusion around what they really do and how to get started. In this 30-minute session, we’ll cover what you need to know when considering a CDP, the common challenges to watch out for, and how these platforms can support smarter, more personalized marketing. You’ll also hear about additional tools that can help you get the most from your data.

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Webinar presented by:
Amanda Moran – VP of Integrated Media, Stream Companies
Bill Parlaman – Chief Strategy Officer, Stream Companies
Chris Andres – Managing Partner, GTX Solutions