Posted: June 26, 2012
Malvern, PA – Stream Companies, one of the fastest growing integrated advertising agencies, today announced that it has been selected to help promote the Arden Theatre Summer Camps in partnership with Gravity Ad Network’s Display Advertising. The promotions will be targeted at the Philadelphia and South New Jersey regions as well as Delaware and Montgomery Counties.
“We are eager to get started on this project and happy to be doing work with a respected local organization like Arden Theatre Company,” said Bob Weissman, Vice President of Stream Companies. “Our goal with this project is to not only promote Arden Theatre’s summer camps, but to target the right audience and attract more young people to this excellent performing arts curriculum.”
Stream and Gravity will first look to identify the right target audience by using the Arden website to track where its consumers are coming from and to understand what they are doing on the website. From there, the team will develop a strategic media plan to maximize return on investment. The intensive advertising campaign will run in late June and early July.
The Arden Theatre offers five sessions of summer theatre camp, including acting and design classes, culminating in a Camp Show for family and friends. Arden Theatre also plays host to the Arden Teen Company where Philly’s finest musical theatre pros teach theatre skills at the camp.
“We are confident that Stream will be able to attract a larger audience to our summer camps and to help us grow our organization in the region,” said Ryan Klink, Director of Marketing and Public Relations at Arden Theatre. “We were able to see the work the Stream has done with other clients with similar needs to ours and it was an easy choice to bring them on for this project.”
Over the past 16 years, Stream has helped companies like Fred Beans, Weis Markets, VF Outlets, Kremer Laser, Diageo, and Benari Jewelers plan and place over $100 million in advertising. The company is unique in its ability to track and analyze data from its media placements in order to deliver the most strategic input and highest return on investment, an approach called Adnomics.