New Cars

As the automotive landscape continues to evolve, dealerships face both challenges and opportunities to optimize their new inventory strategies for 2025. This playbook is designed to guide dealerships in refining their processes and enhancing media planning efforts to meet the demands of today’s market. In 2024, we saw fluctuations in consumer buying patterns, the return of high-interest rates, and shifting affordability concerns—all factors that impact how dealerships communicate value and manage their inventory. 

This guide explores key areas of focus, from establishing transparent pricing to optimizing media investments and leveraging unique selling propositions (USPs). In today’s competitive environment, a clear and strategic approach to inventory management, communication, and customer experience is essential. Each section of this playbook offers insights and actionable steps to empower dealerships to build a resilient, customer-centered strategy that positions them for success in 2025 and beyond.