When the patient needs search engine rankings—stat
You came to our healthcare advertising team with a problem, and our diagnosis was simple: low website traffic. Thankfully, with the right prescription, the prognosis looks great!
Search engine optimization (SEO) will boost organic traffic, but that’s a long-term solution. For results you can see today, add a dose of healthcare paid search. Often called pay-per-click (PPC), it’s a way to reach the right patients with ads at the very top of search engine results pages.
Our specialists can help create a strategy to optimize paid search marketing for your unique healthcare business. As a top PPC company in the medical services industry, Stream Companies serves:
- Community Health Centers
- Medical Spas
- Telemedicine Practices
- Cosmetic Surgeons
- Hospitals
Urgent Care PPC Strategies
Urgent care centers have seen incredible growth as a low-cost alternative to primary care and hospitals. With so much competition from clinics up the street—maybe even on the same block—you need to be found first to succeed. An urgent care PPC strategy will help you do exactly that.
Whenever someone clicks your paid search ads, you pay. This makes it even more important to optimize your marketing funnel, so you’re not “wasting” any clicks. Our urgent care paid search specialists will put their minds to work and strategize ways to boost your Click-Through Rate (CTR).
High CTRs correlate with high conversion rates, probably because people who click your ads are engaged by them. We’ll research your market and craft a precise message to hook your desired audience!
PPC for Telehealth Practices
You run your telemedicine practice 100% online— so it follows that you would want to be found there. A telehealth PPC campaign can yield immediate results. Recent research shows PPC visitors are up to 50% more likely to convert than the organic traffic you drive with SEO.
Why? You’re reaching people at a different stage of the buyer’s journey: those who are ready to find the right telehealth practice for their needs. You just need your practice to be seen first!
That said, our telemedicine PPC team works closely with our SEO specialists. We understand what SEO is ranking and optimizing for, and they can see where we allocate paid search dollars. The left hand always knows what the right hand is doing, and that makes for stronger campaigns.
Local Cosmetic Surgery PPC
The cosmetic surgery market is a highly competitive space. Chances are, you’re not the only practice in town, and your specialty may have a limited audience to begin with. It’s so important that you tool your cosmetic surgery PPC strategy for local traffic—and we can help with that.
You need hyper-local geographic targeting to capture your market in the most cost-efficient way. We’ll use zip code, town, and city boundaries to target your PPC ads to very specific locations. And we’ll give you full control over your Google Ads account from the get-go, so you can see how we do it!
PPC ads don’t give you much space to work with as far as copy. We’ll target the keywords most relevant to your practice, so you can be found within your niche.
Find New Patients Today with Paid Search
Paid search is all about driving more qualified leads. While organic search results take time to see, your healthcare PPC ads will bring more patients to your website today.
These ads target patients most likely to be interested in your services. It’s the perfect way to drive more conversions and help you target your local community. You will incrementally drive highly valuable new business at the same time!
When you’re ready to take your healthcare paid search campaign to the next level, see what the team at Stream Companies can do for you.