A web merchandising specialist familiar with your web platform will be available for the number of monthly hours your package allocates within the scope of normal business hours. They’re happy to update promotional messaging, open tickets with your web platform, and assist in integrating new technologies into your site.
Emergency Site Support
Outside normal business hours, an emergency web merchandising specialist is available on Saturdays and Sundays to assist with any on-site emergencies, such as the site going down, inventory not being displayed, and similarly critical issues.
Proactive Site Audits to Identify Potential Pitfalls and Opportunities
In addition to daily and emergency web support, your web merchandising specialist will routinely review your site and use any available hours to complete proactive site audits. These aim to improve your site using standard best practices as well as individual creativity.
Web merchandising is an important digital discipline that aims to recreate every level and layer of your dealership within your website. It’s our belief that your main homepage should reflect the level of care, detail, and positioning incorporated in your showroom. Your listing pages are just another version of your lot and should be clean and easy to navigate. Finally, your vehicle detail pages should be as straightforward and useful as the window stickers on your cars.
To doubters, we suggest that you look at the traffic to your website and ask yourself, if this many people were coming through my physical dealership every month, how different would things be? It’s our goal to make that idea a reality.