A/B split testing shows different versions of your website to test which gets more leads, the current site or a new strategy. We’ll show 50% of your traffic the former and the other 50% of traffic the latter, report the winner to you, and add it to the site. Almost of all this can be done without your website platform’s tech team. And since it happens over the same period of time, there are fewer external variables than looking at month-over-month or year-over-year data.
Conversion rate optimization (CRO) is rapidly gaining traction across the digital space because of its clear return on investment. By showing visitors different versions of your webpages in real time, we no longer have to worry about outside ad campaign influences. Also, reports are created based on clear goals and platforms like Google Analytics so you can have faith in the data. We’re also happy to report on any other particular metrics or access different analytics portals at your request.
In practice, most of our tests can be run 99% autonomously, with just one request to your current website platform provider to get started. After the platform team has correctly installed the CRO code on your site, our team can successfully change and position pages without additional resources.
Possible testing options included are: