Featured Client
Stream helped an education finance program navigate strict compliance requirements while still driving measurable growth in account openings and digital engagement.
The Challenge
With strict state laws and FERPA restrictions, this program needed a way to tie marketing efforts to account openings without directly handling student data.
Solution
Using Stream’s privacy-safe segmentation and household identification, the program matched 1.43% of identified households to new accounts and grew household recognition by over 120% month-over-month.
An education finance program was operating in a state with stringent guidelines. Due to this, they struggled to tie back students opening accounts to their advertising and marketing efforts. In addition, they were unable to exchange student data due to FERPA law infringement.
Due to the delicate nature of their business, by working with Stream Companies’ performance strategists, they could track their main KPI of seeing how many accounts were opened without executing matchbacks or breaking FERPA laws. Stream Companies’ platform offers segmentation, so this client could identify all households that began to open an account.
Thanks to Stream Companies’ platform and segmentation option this education finance program saw 140 households open an account within their first month, which is a 1.43% matchback to households identified on their website.
This education finance program activates media through Stream Companies’ platform, which instantly sends SmartMail, and digital display to their website visitors, transformed into household, first-party data. In addition to running targeted ads using Stream Companies, they also run iHeart OTT, Amazon OTT, location-based display, pre-roll, and display retargeting. This helped increase traffic, resulting in a 120.95% increase in their identified households MoM. Currently, their monthly average is 6,687 households.
Stream Companies understands data privacy is important and works with clients to meet their specific needs and restrictions.
Prove ROI Without Compromising Privacy
This education finance program grew account openings and increased identified households by 121%—all while maintaining full FERPA compliance. With Stream Companies’ privacy-first segmentation and targeting, you can track what matters without sacrificing security.
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