Advertising News for the New Media.
How To Get People To Read Your Content
“No one’s going to read it anyway” and Other Woes of a Copywriter So you’ve sat with your copy document for hours – switched a few words here and there, added some commas, whipped out that thesaurus you got in
How The Google Carousel Changes The Look Of Local Search
Google has just launched a new look to their local search pages for desktop users called "Google Carousel." (more…)
Stream Partners with Pennsylvania Automotive Association
Pennsylvania Automotive Association New Advertising Partnerships PAA has entered into partnerships with two of the leading full-service automotive advertising agencies to offer options to members as they strive to find the right mix as they explore their advertising strategies. PAA
Google Universal Analytics Vs. Google Classic Analytics
Ever wonder what people do on your website? Google Analytics allows you to understand what your customers are doing on your website. (more…)
Stream Companies Acquires Maiden Media Group
Forms One of the Largest Integrated Marketing Agencies in the Philadelphia Area Malvern, PA – With the acquisition of Maiden Media Group, Stream Companies has created one of Philadelphia’s largest fully integrated marketing agencies. Founded in 1996, Stream Companies has
Daft Punk: PR, Product Marketing, and Social Media Strategies From Daft Punk
It's been eight years since the helmet-wearing French electronic duo Daft Punk last-released a new studio album. (more…)
Local SEO Strategies: The Art of Online Street Cred
Bartenders call them regulars. College students call them townies. (more…)
Instant Re-Play: 5 Ways to Re-use Your Existing Video Content
So, you’ve got some good video content that maybe ran through its broadcast lifecycle or has been gathering dust in a remote corner of your website. Time to take it out, give it a spit shine, and re-purpose it. (more…)
5 Resources To Spark Inspiration For Your Next Email Design
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they
Work With Factory Messages, Not Against Them!
Let’s face it. Tier I, Tier II and Tier III are vastly different in their unique messages. (more…)