When you’re trying to identify the symptoms that you’re experiencing to diagnose your own sickness or injury, the first thing you do is turn to the internet. As you search…
Author: Stream Companies
Why Consider a Career in SEO?
Explaining SEO without any media jargon can be a tad complicated, especially when someone asks what your job actually entails. It’s not a traditional form of media, few schools offer…
How to Make Your Blog Post SEO Friendly
As digital marketing continues to grow, knowing how to properly set up your online content is more important than ever. If you write or publish great content but it doesn’t…
Why You Should Combine Your PPC and Inbound Marketing Strategies
Depending on whom you talk to, some marketers will tell you that pay-per-click (PPC) advertising and inbound marketing are opposites. However, PPC is actually a subsidiary of inbound.
Content Planning for 2016: Where to Start
As the holidays draw near and the new year approaches, there’s one important thing you must focus on between cups of cheer and gift wrapping: your content marketing plan for…
Link Building Outreach: Yay or Nay?
“If you build it, they will come.”
A Brief History of Updates (and How They Affect SEO)
We just passed the 15th anniversary of the launch of the original Google Toolbar. (December 11, 2000, to be exact!) Considered by search engine marketers to be the first-ever Google…
Is Your Website Sick? Why You Need a Professional to Monitor Your Backlink Profile
It’s difficult to deny how a website can benefit a business. Aside from the branding aspect, a well-made and marketed website can drive leads or function as a point of…
Tell Me More, Tell Me More: Semantic Search & Long-Tail Keywords
Think of the questions you would ask if someone wanted you to purchase shoes for them online: What size? Where will you wear them? What color?
4 Ways That Negative Reviews Can Help Your Business
Sounds counterintuitive, right? Why would negative reviews help your business?