Author: Jacquelyn German

Understanding Social Media ROI

If you think you don’t need to show the value of your social campaigns, think again. To secure your desired budget for the strategies you wish to implement, you need…

Which Social Networks are Right for My Business?

When you own a small business, you’ve got a lot to think about, a lot to consider, and a LOT to do. One thing you may have overlooked or set…

Like it, Love it, or Laugh at it: Facebook Introduces Animated Emoji “Reactions”

Have you ever read a particularly ridiculous or offensive social media status and thought to yourself, “Wow, I could really use a dislike button right about now”?