Author: Christina Davidson

OK, Voice Search: Why Local Businesses Are Missing Out on Big Opportunities

Over the past few years, the way we interact with our technology has completely evolved. Looking back 10 years ago, who would have thought we would have a personal assistant…

How Integrated Marketing Can Evolve Your Brand

As a business owner or marketing manager, you may have heard the term “integrated marketing” thrown around in huddles, brain storms or meetings with the team. As marketing evolves in…

Calls to Action: Best Practices for Effective CTAs

Calls to action also known as CTAs are common practice when attempting to convert a website visitor into a lead. This call to action directs the user to take the…

What People Hate About Your Website (and how to fix it)

We all know that it’s important to put your best foot forward especially if it’s a job interview, first date or a meeting. Appearance is a key indicator to the…