Inbound Marketing

Leading Customers to Your Business

Our inbound marketing services are composed of several moving parts all working in unison to attract, convert, close, and delight your customers. Our years of experience and designation as a HubSpot Certified Agency Partner allow us to design and execute comprehensive inbound marketing programs that are tailored to your business and your overall marketing objectives.

With Stream, you’ll receive a completely integrated team of experts working on your inbound marketing campaign with an in-depth content marketing strategy at its core. A well-executed inbound marketing strategy directly aligns with your customers’ buying journey, allowing your business to attract strangers to your website, convert them into qualified leads, close sales, and delight promoters so they keep coming back.

1

Content Marketing

Content marketing is the strategic use of engaging and relevant content to attract and retain customers. By creating high-quality content in the form of white papers, eBooks, product comparisons, and more, companies can position themselves as leaders in their industry and escort their customers through the purchase process.

In fact, content marketing can be used to accomplish a wide variety of your business goals. Whether you want to drive more traffic to your website, increase sign-ups, or convert more leads, when done correctly, content marketing can grab customers at every level of the marketing funnel.

With Stream Companies, you’ll be able to develop and execute a winning content marketing strategy that drives traffic to your site, converts leads, and nurtures those leads until they’re ready to be passed off to your sales team.

2

Lead Nurturing & Lead Scoring

By teaming up with Stream’s inbound marketing service, you’ll receive refined lead nurturing and lead scoring. This allows you to assign a score to leads in terms of where they are in your purchasing process. Cold leads are entered into a lead nurturing program to keep them moving through the sales funnel, while hot leads are delivered right into the hands of your sales team.

RIP cold calls.

3

Content Creation

To execute your inbound marketing campaign, your site will need content that attracts, informs, and converts. As part of our inbound marketing service, you’ll receive a team of HubSpot certified inbound marketing copywriters to create fresh, original content for your website.

Then an SEO specialist will optimize each piece using on-page and off-page SEO tactics, including keyword research, meta data, outreach, and link building, to drive traffic back to your site.

Want to learn more about inbound marketing solutions for your business? Contact us today!

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Stream Companies