Advertising Case Studies

Scenario:
Transition current in-house advertising of Pennsylvania’s largest privately held automotive group to Stream Companies.

Objectives:

• Increase vehicle sales
• Create a standard operating procedure for 18 unique dealerships
• Bring accountability and tracking to a multi-million dollar ad budget
• Create an interactive marketing strategy, as well continue print, radio, and television campaigns
• Build, launch, and maintain 45 plus websites

Solution:
Implementation of monthly, quarterly, and yearly processes brought stability to the advertising efforts of the entire organization. Diligent reporting and planning enabled better accountability and tracking of the advertising budget. A strong web presence was established where there was none, continuously maintained and positioned atop the most popular search engines. Each delrarship and department was given its own website, constantly updated with new content.

Benefits:
Stream Companies was able to make an immediate sales impact, recording record months for various dealerships in the organization including Volkswagen, Hyundai, and Nissan during the worst automotive market in decades.

Words from the Client:

“I want to thank the entire Stream organization especially David & Jason for what they bring to the table.  I’ve never felt in my entire life in the automobile business that I really sat across from the table with people I believe are partners.  I feel as if they should share in our success as they guide us through the great maze of advertising as to how to spend our money and how to measure.” -Fred Beans

Scenario:
Bring mulch sales, very much a traditional physical marketplace, online.

Objectives:

• Increase mulch sales
• Develop an easy to use web platform where customers can shop, measure, and order mulch online
• Market the website GotMulchPA.com

Solution:
Design, development, and deployment of www.gotmulchpa.com, Mainline Garden’s online mulch super-center – the only website of it’s kind in the area.  Customers can use the site to research, measure, and shop Mainline Garden’s entire mulch inventory.  Turnaround time on the website was 30 days in order to meet the demands of the short mulch selling season.

Benefits:
Stream Companies was able to produce unheard of online pay per click conversion rates of 39.37% for Mainline Gardens.   The campaign yielded a cost of $3.54 per order with a 60 to 1 return on investment.

Words from the Client:
“The people at Stream are advertising guru’s.  They’ve not only revolutionized how to market a garden center… they’ve helped us make our business more efficient with business solutions that increase productivity and sales.“ - Jody Camp

Scenario:
Bring the highest possible level of exposure to Symphony Management Consulting at the HR2009 Tradeshow in Las Vega as premier sponsors of the show.

Objectives:

• Create a comprehensive tradeshow marketing plan, including pre- and post-show initiatives
• Design an eye catching, interactive tradeshow booth
• Get a positive response list to their private after party
• Gather as many leads as possible from their show and during their pre and post show advertising push

Solution:
Design and execution of the creative, project management and logistics for the tradeshow marketing campaign were handled by Stream Companies, including the giveaway of a 2009 SmartCar.  Open collaboration with the client helped create the successful theme “Bringing Harmony, Composition and Movement to The SAP HCM World.” Timely, well organized and boldly designed marketing pieces, including direct mail, booth design, video display, and online & email marketing Stream took the Symphony brand and put it in the spotlight for the HR2009 show while staying within their budget.

Benefits:
Symphony captured approximately 720 booth visitors contact information and about 20 solid leads at the trade show.  They’ve closed 1 definite sale from the event in excess of $300K with about a $50-$75k profit.   Web traffic visits increased by 16% during the 2 ½ months of the tradeshow campaign, compared to the previous 2 months.  Since the trade show, Symphony has increased account registrations, for email newsletters, webinars and whitepaper downloads by over 50% compared to the previous time frame.

Words from the Client:
“Thanks for all your help last week …you certainly took some of the stress off putting that booth together!! [at HR2009 in Las Vegas] I want to thank you and your team for the fantastic job you did….I can’t tell you the number of people that stopped by (both attendees and exhibitors) telling us how great our booth looked and how much we stood out from the crowd. We even had other exhibitors taking pictures of our booth to take home so they have some ideas for next year.”

Jill L. Hatton
Executive Vice President
Symphony Management Consulting