Our Locations

Malvern, PA

255 Great Valley Parkway
Suite 150
Malvern, PA 19355
phone: 866-894-0092
fax: 610-540-6433

Philadelphia, PA

219 Cuthbert Street
Suite 500
Philadelphia, PA 19106
phone: 610-644-8637

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Grand Re-Opening

Case Study

VF Outlet is a retail clothing chain with stores throughout the United States. The company has a rich history dating back to 1970, when it first opened its doors in Reading, Pennsylvania. VF Outlet provides customers with quality clothing and reasonable pricing; they also pride themselves on outstanding customer service.

In 2010, Tennessee floods decimated a VF Outlet location in the Opry Mills shopping mall located in Nashville. The deluge left the Opry Mills Mall out of commission for most of 2010. In conjunction with the reopening of the Opry Mills location, VF Outlet asked Stream to provide them with a social media marketing campaign to reinvigorate business and raise brand awareness.

Stream created a sweepstakes ("Win a Trip to Nashville") on VF Outlet's Facebook page. The sweepstakes ran from January 29 to March 16, 2012. This was a 'like'-gated sweepstakes that required entrants to provide basic personal information: name, email address, mailing address, and phone number. One entry was randomly selected to win a trip for two to Nashville, Tennessee to attend the grand re-opening of the VF Outlet Opry Mills store. The prize included air fare, accommodations and a $500 VF Outlet gift card.

Numbers:

  • 9,665 New "Likes"
  • 8,594 entries
  • Entrants invited 4,754 of their friends to participate in the sweepstakes.
  • 29,615 visits to VF Outlet’s Facebook page during the sweepstakes.

Influence:
The sweepstakes allowed VF Outlet to engage with their customers, acquire new fans, call attention to new services and offers, and gain crucial insight on what their fans were looking for from the brand. The sweepstakes garnered increased brand reputation and brand awareness for VF Outlet. These insights were invaluable to the brand and its future success.

Stream provided VF Outlet with a comprehensive social media strategy and services package that included:

  • Email Blasts
  • "Win a Trip to Nashville" Facebook tab
  • Facebook landing page that included information about the giveaway and encouraged non-fans to "like" the page in order to enter
  • Regularly scheduled posts to engage fans
  • Facebook Ads promoting sweepstakes
  • Result Tracking

Stats at a Glance

Problem:
In conjunction with the reopening of the Opry Mills location, VF Outlet asked Stream to provide them with a social media marketing campaign to reinvigorate business and raise brand awareness.

Solution:
Stream created a 'like'-gated Facebook sweepstakes where entrants provided basic information in exchange for a chance to win a trip for two to Nashville, TN.

Results:
9,665 new "likes", 8,594 entries, and 4,754 friends invited to participate.

Services:
Email, Social Media, Media

Our Locations

255 Great Valley Parkway, Suite 150
Malvern, PA 19355

219 Cuthbert Street, Suite 500
Philadelphia, PA 19106

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© 2014 Stream Companies. All rights reserved. We retarget to visitors of this site on other publications. We also may use this information to advertise special deals and rebates to you on other publications.