Fred Beans Winter Classic Tickets

Customers will always have the "what's in it for me" mentality. Consumers want to be heard, but more importantly, they want to make sure businesses are listening. The rapid growth of social media use and the fact that "Americans spend more time on Facebook than they do on any other US site," presents an opportunity for businesses. Facebook allows consumers to "like" a brand's Facebook page so that customers can voice their opinions. In turn, businesses have the power to reach a greater amount of consumers quickly, easily and directly.

Fred Beans Family of Dealerships, Pennsylvania's largest privately held automotive group, has been a longstanding client of Stream Companies. Stream Companies proactively presented a social media marketing campaign which would not only increase the "likes" on Fred Beans' Facebook page, but also increase brand loyalty, network exposure and engagement.

Stream Companies developed a like-gated sweepstakes for Fred Beans Family of Dealerships. In like-gated sweepstakes, a user "likes" a page, provides contact information and enters to win a prize. These like-gated sweepstakes allow brands to offer a give and take opportunity; customers may win a valuable prize, and companies build brand equity and market their products and services.

As a regional brand, Fred Beans took advantage of the locally hosted Winter Classic and local Flyer fans' die-hard loyalty. Tickets to the 2012 Winter Classic were a precious commodity, and during the Winter Classic Tickets Giveaway campaign, one lucky and very "Flyered up" winner would receive two tickets to the upcoming event.

The Numbers

• New “Likes”: 524
• Weekly People Talking About This: +260%
• Weekly Total Reach: +198%
• 28 Days Viral Reach: +268%
• Weekly Total Impressions: +113%

The Influence
The Winter Classic Tickets Giveaway is an example of how a like-gated campaign can substantially increase the number of "likes," and more importantly, increase the amount of interaction. Stream Companies used Facebook to improve the brand reputation and brand awareness of Fred Beans Family of Dealerships.

Stream Companies used a combination of media to promote the Winter Classic Tickets Giveaway. These included:

• E-mail blasts
• Winter Classic Ticket Giveaway Facebook tab
• Facebook landing page which included information about the giveaway and encouraged non-fans to “like” Fredbook in order to enter
• Regular posts about the Flyers to increase interaction
• YouTube video promoting the giveaway
• Facebook ads promoting the giveaway