So, you’ve got some good video content that maybe ran through its broadcast lifecycle or has been gathering dust in a remote corner of your website. Time to take it out, give it a spit shine, and re-purpose it. A proliferation of non-traditional media channels – that are highly DIY, designed to encourage sharing, and…
For the past two weeks, Peyton Manning’s release from the Indianapolis Colts has been the biggest story in the football world. However it wasn’t a football story that landed the star quarterback’s face on the front page of Yahoo! last week. Strangely enough, it was a story about the generous tip that Manning left his waiter…
Facebook Timeline for brand pages is coming, and there’s not a thing you can do to stop it. This transition to Timeline will create numerous hassles for all involved. We’ll all need new artwork, new strategies and a new history. Yes, I said new history. I’ll get to that later. Facebook Timeline provides more room…
With the king of the roost, Facebook, successfully launching timeline for brands this week—Twitter is ready to ruffle some feathers of its own with the announcement of dramatic changes coming to their site’s ‘Brand Pages’. Twitter rolled out Brand Pages back in December, allowing brands to pin specific posts and display large banners on their…
Facebook is almost ready to tackle what pretty much everyone else has already done – advertise on mobile devices. From Fat Booth and Auto-Tune to Peep and Pandora – every dumb app that’s on my phone forces advertising down my throat. Whether I’m tweeting or playing a word, I skip through a handful of meaningless,…
In recent months, Pinterest has gained significant traffic, raising questions about its long-term viability for advertisers. I don’t have a crystal ball in front of me—in fact, it’s packed away with all my other prognostication devices, but according to my recently downloaded ‘Magic 8 Ball App’, I should “Ask again later.” For now, I’ll tell…
Since 2007, Tumblr has been rocking the world of online media. After all, with over 15 billion posts by its 40+ million bloggers, it has earned the right to brag. It’s served as a mecca for internet creativity, housing such famous memes as Foul Bachelor Frog, Paula Deen Riding Things, and the troll face. Tumblr…
Is this the future of online dating? Hitch.me is the first and only dating platform for LinkedIn users. The founder of Hitch.Me, Naveed Nadir, has banked on the assumption that single people professionals will deem LinkedIn as a credible source for acceptable partners. You’ll find none of that shady business like you would on some…
Facebook Storefronts now have the same sales conversion rates as e-commerce websites. Webtrends latest white paper, conducted with Adgregate Markets (a company who makes Facebook storefronts) revealed data on Facebook e-commerce pages and brand commerce websites. The key findings were as follows… Facebook commerce conversion rates ranging from 2% to 4% are on par with Commerce websites. Websites that…
Google search integrates elements from Twitter, Flickr, and Quora Back in 2009 Google launched Social Search which utilized an individual’s Google account to integrate search results from friends. Recent changes have been made to Google’s Social Search to make the social experience more prominent. The social results will now been seen throughout the page rather than…
Small businesses are placing more importance on social media marketing, according to a fall 2010 survey from small-business marketing firm Constant Contact.
Social to be featured at center of SEO and PPC campaigns It’s not surprising that 2011 is projected to be the “year of Facebook.” What’s interesting however is that the “year of Facebook” may also be relevant for search marketers. Search marketers have discovered how social media marketing can help build their search engine optimization efforts,…
