Your PPC ad copy is the first impression that your business will make to a potential client. Your AdWords ad will either draw that customer in to make that initial click, or have them pass on by without another thought of what your business can offer them. Even if your company will provide the searcher…
Google has announced that its latest round of 2013 updates have dropped. The updates were focused on enhancements to the Google Analytics platform itself, not just to their algorithms as with past updates. This latest round of new updates are intended to fix more cosmetic issues and will not significantly impact seasoned users. Google is…
Stream Companies recently sponsored Internet Battle Plan 9, an automotive internet sales and marketing conference in Cleveland, Ohio. During Internet Battle Plan 9, 8 speakers, including our co-founder, David Regn, presented workshops about the future of automotive advertising. David presented, “All Things Google,” which explained how dealerships could use Google and all of its components…
I have to say I am a bit perplexed when I read blog posts that gush about Google+. Marketers are urging companies to hurry up and set up a Google+ page for their businesses. One marketer writes, “Wow, the new Google+ Company Pages are very cool!” They are not. They are dull, even by comparison…
The advent of social media as a way-of-life has created a new reality in marketing: word-of-mouth, peer based reviews, testimonials, and complaints now carry an unprecedented amount of weight. All it takes is a quick stroll through Facebook, twitter, Google, Yelp, and countless other sites to see the staggering amount of content & conversation dedicated…
Contrary to many people’s beliefs, there is more substance to the world of online videos than the following: Online videos also have the ability to educate and inform consumers, and more importantly, they can motivate these consumers to work with your company. People spend a considerable amount of time watching videos, probably more than they’d…
Bing announces “Liked Results” shortly after Google’s increased social emphasis Microsoft’s Bing has followed Google’s example by changing their search results to emphasize social results. Bing, who recently partnered with Facebook, has created “Liked Results” which will show links that friends have shared or liked on Facebook. Both Bing and Google are placing more…
How much do low average clickthroughs matter for marketers? eMarketer recently estimated that marketers around the world will spend $6 billion advertising on social networks this year, yet the return on that investment is still in question. Many ad performance metrics have been low on social networking sites, suggesting that users do not want…
Google search integrates elements from Twitter, Flickr, and Quora Back in 2009 Google launched Social Search which utilized an individual’s Google account to integrate search results from friends. Recent changes have been made to Google’s Social Search to make the social experience more prominent. The social results will now been seen throughout the page rather than…
Facebook is still far from Google in terms of market share for self-service advertising; however new eMarketer estimates show that similar to Google, the majority of Facebook ad revenue comes from small businesses.
Google recently made changes in their search engine results with the launch of Places search. With this launch, Google combined the map-based Google Local listings with its organic search results. Local searches have gained increasing importance with Google, which has worked hard on improving its ability to predict your location and offer local results without the use…
Google has recently announced its newest element to their Places feature; and they’re calling it Hotpot. Hotpot functions as a Places recommendation engine and is aimed at average customers. Hotpot is easy to use and includes social functions that are not present with the Google Places we’ve come to know so well. With Hotpot, a…
