Create a quilt out of old t-shirts. Fashion a pair of legwarmers out of your ex-boyfriend’s sweater. Turn an old mason jar into a vase…or a candle holder…or a salad jar. And when you’re done with all of your Pinterest crafts, dear advertiser, consider this: turning your old billboard into a bag. It’s true— up-cycling…
Since 2007, Tumblr has been rocking the world of online media. After all, with over 15 billion posts by its 40+ million bloggers, it has earned the right to brag. It’s served as a mecca for internet creativity, housing such famous memes as Foul Bachelor Frog, Paula Deen Riding Things, and the troll face. Tumblr…
To start off the new year right, this is the perfect opportunity to make sure you’re getting the most out of your work day. When you’re working in sales, there are constant tasks and challenges. It’s up to you to determine how you tackle these day-to-day action items. The Sales Team at Stream Companies recommends…
In a world where the US audience has a shorter and shorter attention span and more media choices, is there any loyalty in a medium like radio with so many choices? Let’s be honest; how many of you listen to the same radio station for more than 7 minutes (or until the next commercial break)? …
With budgets becoming tighter and tighter in Broadcast, Radio, and Cable, perhaps it’s time to take a closer look at what is really going on. And with the upcoming political year, especially in a top 5 DMA market like Philadelphia, it is of paramount importance to be more targeted than ever so the branding message…
As consumers, we’re constantly asking, “So, what’s in it for me? What’s the trade off?” Basically: Why should I be spending my money on that? Consumers make it a lot more complicated for advertisers because they can be a lot more discerning in this day and age. Often, there isn’t even a need to see…
The global economy is confused. There is wide spread skepticism that leaders have the judgment and will to implement sound policies at home and abroad. Companies are waiting to hire. Consumers are waiting to buy. Investors are waiting to commit. DON’T WAIT TO ADVERTISE. A confused economy is the wrong time to cut for four…
E-branding. E-commerce. E-functionality. Internet usage is on the rise. It doesn’t take a genius to understand that. While no one knows for certain exactly how many websites exist, as of June 19, 2011, there were 150,000 new URLs every day. With that much competition, it’s imperative to keep your own website fresh and unique. At Stream,…
Technology is changing at a rapid pace. You know that. So, don’t get stuck in a catch-up game. Stay ahead of the pack and use the new technology to your advantage. Take, for example, the use of smartphones. Right now, consumers are using their phones more and more. According to a number of sources, (and…
Top Sellers are more than just sales people; they’re true partners in your business. Highly successful sellers have certain characteristics that allow them to excel in their role and achieve consistent, top level performance. When Stream Companies is on the search for Sales Team members, this is what we expect of our candidates: Never take…
Welcome to the World of Cable Advertising! Stream Companies will be your tour guide for the day. So, take a seat and start asking questions. Thank you. With cable advertising, there are four options: And no matter what venue you choose to buy in cable, it all comes down to two things: reach and frequency….
LinkedIn is the world’s largest professional network, with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. In other words, LinkedIn is Facebook for business people. Like its cool cousin Facebook, LinkedIn is growing at an…
