Any good account manager understands that you need to be on the same page as your client. If you’re going in one direction and your client has something completely different in mind, well, in the words of Michelle Tanner, “You’re in big trouble, mister!”
To make sure you and your client see eye to eye, the solution is fairly simple: use checklists. However, the maintenance of those checklists is the real kicker.
Since things are ever-changing, establish your client’s goals and expectations on a monthly basis. When you check-in regularly, your clients feel that you’ve really listened to their opinions, and you get a head start on making some great things happen.
We recommend reading The Checklist Manifesto: How to Get Things Right, a great resource for information about checklists.
Here are a number of suggested topics that should be a part of your Internet Marketing checklist:
Website Optimization
Does your client’s site get Search Engine Optimization (SEO) to the max? You better make sure it does.
Local Search
It’s the little things that make a huge difference. Claim and verify local listings and include comprehensive information about your client’s business.
Social Media
Monitor customer conversation and take the time to understand their needs. It’s the consumers’ world. We just live in it.
Mobile Website
Online consumers are 51% more likely to buy from a company with mobile-optimized site. If your client doesn’t have a mobile site, it’s time to suggest they should.
So there you have a start. But remember, it’s just a start. The rest is up to you!