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Advertising News for the New Media.

What to Expect from Average Position, The Performance Metric by Google Ads

Akin to growing up with your childhood best friend, Google Ads and the average position were like two peas in a pod since the invention of pay-per-click (PPC) advertising. As time goes by, though, and you and your friend grow

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Learn How Stream Companies Puts Wellness at the Forefront of its Company Culture

When Streamers aren’t hard at work delivering retail traffic for their clients, you can often find them playing a game of softball or participating in the Stream Running Club. These fun, fitness-based activities are a good example of how Stream

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Healthcare marketing is constantly changing. Stay ahead of it with these digital marketing trends

Digital marketing trends are ever-changing across all industries, especially healthcare. Unfortunately, it tends to be difficult for healthcare businesses to keep up. This is primarily because marketing strategy is not the main priority in healthcare and instead patient care is

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Interview with VP of Creative: The Role of Creative in a Retail Expert Agency

Advertising agencies have many moving parts, but the Creative team is always an important piece of the puzzle. At Stream Companies, Creative handles a range of tasks from scripting and copywriting to design, across traditional and digital media. Our Creative team

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How Showcasing Your Dealership’s Personality with AutoSnapp Will Validate Customer Service

If you’re a dealership wanting to showcase your personality and turn it into customer service magic, then look no further than AutoSnapp. This app allows dealership staff members to snap a photo or video right from their phone and create unique content

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Learn about Stream Companies’ New Proprietary Reporting tool: Adnomics

I’m sure you’ve heard the quote that if you don’t learn from the past, you’re doomed to repeat it. Right? Well, the same goes for marketing. If you don’t learn from the marketing efforts you’ve made MoM or YoY, then

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The Internet is Evolving… Is Your Business Keeping Up?

In today’s day and age, nearly everything we do involves the internet—somehow especially when it comes to marketing your business. In terms of reaching the biggest audience and, more importantly, your target clients, it just makes the most sense to

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Understanding the New Metrics Replacing “Average Position”

For years, account managers have relied on Average Position to determine how well their ads are performing—and for good reason. Average Position describes where your ad ranks in relation to other ads on a given search engine results page (SERP). Conventional wisdom

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Webinar Recap: How Dealerships Will Be Impacted by Facebook’s Major Targeting Changes

At 2.38 billion monthly active users and counting, Facebook is the largest social network worldwide (1). Thanks to targeting abilities that are second to none, Facebook’s platform has allowed advertisers to serve ads to potential customers based on where they

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The Importance of Hiring an SEO Company to Handle Your Website

We live in the age of do-it-yourself. From tried-and-true DIY projects like painting your own cabinets and hemming your own pants, to more flavorful endeavors like making your own needle-felted children’s toys and knitting your own reusable Swiffer pads, the

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SEO, PPC, and Social: The Digital Trifecta

Well, there’s no denying it: We’re in the thick of the Digital Age, and we’re not leaving it any time soon. The allure and utter convenience of the internet has managed to hook all of us, from impressionable and mischievous

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Stream Companies Announces Strategic Investment from Sverica Capital Management

Stream Companies, LLC (Stream), a leading retail advertising, technology and analytics provider, today announced a strategic investment from Sverica Capital Management LP (Sverica), a leading investment firm based in San Francisco, CA. Founded in 1996, Stream has accomplished many “firsts”

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