The goal of marketing is to influence customers to purchase a product. Facebook has a tremendously high impact potential for reaching consumers online. With its treasure trove of user data, Facebook has become a valuable tool for studying consumer behavior and conducting market research. Today, it is extremely important that companies not only focus on…
We often hear that politicians have a lot to learn a lot from business. But what can businesses learn from politicians? In the case of digital marketing strategy for the 2012 Presidential election, quite a bit. The Obama and Romney presidential campaigns have a very short window and finite resources to persuade a majority of…
In 2008 the Barack Obama campaign made headlines as it harnessed new tools like Facebook and Twitter on its way to victory. This year both Presidential campaigns are devoting considerable resources to their digital efforts. If you watch cable news, read the news stories or review your Twitter feed, you will surely have encountered numerous…
LISTEN UP SOCIAL PEEPS. As a community manager, you have two allegiances! First, to your brand. Rep it, and rep it well! Second, to your fans. And that’s where social media etiquette comes in. Social media breaks down the barriers many customers encounter – the red tape of being stuck on hold…that cold feeling left…
Facebook then served up an estimated maximum bid of $15.38 per click.
Let that sink in: $15.38 per click.
Facebook advertising has gotten a lot of press lately with the news of General Motors pulling its ads because they were deemed “ineffective.” Despite GM’s decision, Facebook ads remain a strong option for automobile dealers as one the most targeted forms of advertising available today and here’s why… Facebook collects a ton of information on…
Giving to the needy—it makes us feel good. Compassion for your fellow man is part of the human condition. We share links we think our friends will enjoy, we like status updates, and we retweet our friends who may not have as many followers. We do all of these things because we’re caring people, right?…
Stream Companies recently sponsored Internet Battle Plan 9, an automotive internet sales and marketing conference in Cleveland, Ohio. During Internet Battle Plan 9, 8 speakers, including our co-founder, David Regn, presented workshops about the future of automotive advertising. David presented, “All Things Google,” which explained how dealerships could use Google and all of its components…
Like it or not, most businesses, especially B2C businesses, must have some social media presence these days. These platforms can be deceiving, however. While it’s easy to get started, it’s also easy to make fundamental mistakes. Let’s review some of the attitudes to avoid. I’m on social media to sell, sell, sell! Nobody wants to listen…
Facebook Timeline for brand pages is coming, and there’s not a thing you can do to stop it. This transition to Timeline will create numerous hassles for all involved. We’ll all need new artwork, new strategies and a new history. Yes, I said new history. I’ll get to that later. Facebook Timeline provides more room…
With the king of the roost, Facebook, successfully launching timeline for brands this week—Twitter is ready to ruffle some feathers of its own with the announcement of dramatic changes coming to their site’s ‘Brand Pages’. Twitter rolled out Brand Pages back in December, allowing brands to pin specific posts and display large banners on their…
Imagine waking up, putting on a pair of futuristic looking specs and staring into the mirror. Not only do you see a reflection of someone who looks like they belong in Devo, but you also see a weather forecast, an itinerary for the day’s events, and e-mails streamed directly from your inbox. Then imagine walking…
