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seo

Local SEO Strategies:The Art of Online Street Cred

Bartenders call them regulars. College students call them townies. You may know them as locals. Whatever you call them, the people who spend the most time in your town are a valuable resource. They not only know the best restaurants, car dealerships and clothing stores in town, they know the best way to get there,…

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Four Tips for Creating SEO-Friendly Content

In the early days of Search Engine Optimization (SEO), optimization was equated to shoehorning as many mentions of your keywords as possible into your copy in a practice known as “stuffing.” That strategy has since gone the way of the dinosaur. Google’s  search engine algorithms have become sophisticated enough that they can recognize content that…

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SEO, SEM, Inbound Marketing – What?

SEO, SEM, Inbound Marketing – What?

Words like SEO, SEM, PPC, CPM – These are acronyms that, for some of us, mean a lot. To many others, they’re just a bunch of letters that are supposed to mean a lot. So, our Inbound Marketing (the all-inclusive term for the confluence of SEO, SEM, and Social) experts have put some pointers together….

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Ignore Google+ at Your Own Risk

Ignore Google+ at Your Own Risk

The Philadelphia Business Journal posted this article on June 8th, 2012. The merge of Google Local Places and Google+ affects companies of all shapes, sizes and industries. We at Stream Companies believed this change of events was so important, that we’d like to share it on our company blog as well. _______________________________________________________________________________________ As Stream Companies…

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Using Video Content to Improve Your SEO

Using Video Content to Improve Your SEO

Posting your video content to the web has a number of benefits for your business or organization: – Videos provide a dynamic, interactive experience for site visitors – Videos can highlight promotions, provide tutorials, and show customers how products operate – Video encourage users to spend more time on a page, thereby increasing stickiness -…

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On-Site SEO vs. Off-Site SEO

On-Site SEO vs. Off-Site SEO

Want to be number one in Google Search? Want to beat out your competitor in Google Ranking? Your website might have the best graphics and user experience in town, but does it have the correct foundation? Setting up a SEO friendly website is important in ranking for the keywords your visitors are searching for. If…

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