Category: Media

Turn up the Volume…on Your Media Buy

Media is always changing, so it’s imperative to keep an eye on new trends. That’s why it’s important to have a dedicated and informed media team behind your buys. Here…

Taste. Touch. See. Smell. Hear. …Advertise.

Ok, let’s fess up. Advertising is pretty rad. Stop it, stop it. Just admit it – advertising CAN be really cool. I know we’re all a little jaded, and maybe…

The Devil’s in the Details: Media Buying with Your Target in Mind

For most of our automotive clients, our target demographic is adults ages 25-54. At a first glance, this age range seems to be quite narrow. Members of the demographic share…