Social Media Marketers for Inc 500 companies are seeing success—what tools are working best for them? Social media is widely recognized as a more valuable marketing strategy than it has been in past years. A recent study from UMASS Dartmouth Center for Marketing Research looked at the usage and success of social tools used by Inc 500…
Facebook is still far from Google in terms of market share for self-service advertising; however new eMarketer estimates show that similar to Google, the majority of Facebook ad revenue comes from small businesses.
JWT recently came out with a list of 100 things to watch for in 2011. Here are a few that stood out to us, let us know what you think! Want to see more? Check out the full list of 100 Things to Watch in 2011 from JWTintelligence here. Post your comments below and share your top picks…
Peaks in spending expected each year through 2014 After 2009, US online ad spending will increase by 13.9% in 2010, reaching a record $25.8 billion. eMarketer has projected that internet ad spending will hit new heights in the following four years, passing $30 billion in 2012 and breaking the $40 billion mark in 2014. As…
First, give consumers what they want. Only one in five respondents (21%) said they would interact with a company or brand online through banner ads that simply “market to me,” according to a report from strategic communications agency Cone, conducted by ORC.
Small businesses are placing more importance on social media marketing, according to a fall 2010 survey from small-business marketing firm Constant Contact.
More spent on branding is key for display ads Although search may make more money than display advertisements, eMarketer has forecast that growth in display ad spending will surpass that for paid search through 2014. Additionally, from 2011 to 2014, online display spending is projected to grow faster than overall online spending while spending on…
Google recently made changes in their search engine results with the launch of Places search. With this launch, Google combined the map-based Google Local listings with its organic search results. Local searches have gained increasing importance with Google, which has worked hard on improving its ability to predict your location and offer local results without the use…
An increasing number of individuals in the US are viewing online video content, many of whom are women from the ages of 25-44. The Nielson Company recently worked with TODAYshow.com to find out what factors motivated women to watch online videos. While observing women’s online habits, Nielson Company discovered 4 relevant themes… Women’s video habits are…
Social to be featured at center of SEO and PPC campaigns It’s not surprising that 2011 is projected to be the “year of Facebook.” What’s interesting however is that the “year of Facebook” may also be relevant for search marketers. Search marketers have discovered how social media marketing can help build their search engine optimization efforts,…
Findings show encouraging signs for advertisers One of online marketers’ simplest metrics, the clickthrough rate, has been in decline for years. However, the decline appears to have stopped. Analysis of data from July 2006 through July 2010 shows that annual average click rates have plateaued, at 0.9%. We’re finally seeing clickthrough rates reach equilibrium; demonstrating…
