Let’s face it. Tier I, Tier II and Tier III are vastly different in their unique messages. Tier I The manufacturers. Ford, Chevrolet, Toyota, Audi, Buick, Lincoln, Honda, etc. Tier I Message: Tier I advertising is all about creating a desire to be a part of something. This is where a brand’s message shines. For…
For most of our automotive clients, our target demographic is adults ages 25-54. At a first glance, this age range seems to be quite narrow. Members of the demographic share a number of commonalities: most are presumably employed, have some sort of income, and are moving forward in their careers and personal lives. However, I…
Needless to say, we live in an age where the world is tech-friendly, and quite possibly, tech-obsessed. We can’t go anywhere without our cell phones. We’re lost when the Internet is down. And heaven help us if the electricity is out. I mean, a recent study in October by 11mark even revealed that 75% of…
We’ve all seen them, laughed at them, cringed while watching them, and maybe felt a little disturbed afterwards. Weird, wacko, bizarre, whatever you want to call them-they’re TV spots that get your attention.
In order to get any results, your business must invest in targeted, relevant ads which are on sites that your consumers visit frequently. Gravity Ad Network can help.
An integrated marketing campaign involves the strategic blend of all marketing tools to create one cohesive marketing plan. By using multiple resources, including advertising, marketing and public relations, an integrated campaign connects with the consumer and builds a stronger brand.
Can YouTube clips and mobile websites replace test drives and in-person experiences? Increasingly car shoppers are using online resources to find their ideal vehicle. In a recent interview, Kimberly Stonehouse, automotive industry development manager at Google, shared her perspective on some of the factors currently influencing auto shoppers’ behavior. The internet is an essential source…
Facebook Storefronts now have the same sales conversion rates as e-commerce websites. Webtrends latest white paper, conducted with Adgregate Markets (a company who makes Facebook storefronts) revealed data on Facebook e-commerce pages and brand commerce websites. The key findings were as follows… Facebook commerce conversion rates ranging from 2% to 4% are on par with Commerce websites. Websites that…
Bing announces “Liked Results” shortly after Google’s increased social emphasis Microsoft’s Bing has followed Google’s example by changing their search results to emphasize social results. Bing, who recently partnered with Facebook, has created “Liked Results” which will show links that friends have shared or liked on Facebook. Both Bing and Google are placing more…
How much do low average clickthroughs matter for marketers? eMarketer recently estimated that marketers around the world will spend $6 billion advertising on social networks this year, yet the return on that investment is still in question. Many ad performance metrics have been low on social networking sites, suggesting that users do not want…
A look at how consumer attitudes differ… Research on tablet advertising has found that users prefer ads that take advantage of features such as video, interactivity, 360-degree views and other eye catching features. Flashy ads may thrive on tablets however it is not necessarily the same story for smartphones. Smartphones users prefer to keep it simple….
Google search integrates elements from Twitter, Flickr, and Quora Back in 2009 Google launched Social Search which utilized an individual’s Google account to integrate search results from friends. Recent changes have been made to Google’s Social Search to make the social experience more prominent. The social results will now been seen throughout the page rather than…
