In 2008 the Barack Obama campaign made headlines as it harnessed new tools like Facebook and Twitter on its way to victory. This year both Presidential campaigns are devoting considerable resources to their digital efforts. If you watch cable news, read the news stories or review your Twitter feed, you will surely have encountered numerous…
Media is always changing, so it’s imperative to keep an eye on new trends. That’s why it’s important to have a dedicated and informed media team behind your buys. Here at Stream Companies, our media buying team is always reaching for efficiency and effectiveness. We’re never satisfied with just ‘being in the know’, because, after…
Words like SEO, SEM, PPC, CPM – These are acronyms that, for some of us, mean a lot. To many others, they’re just a bunch of letters that are supposed to mean a lot. So, our Inbound Marketing (the all-inclusive term for the confluence of SEO, SEM, and Social) experts have put some pointers together….
Right now, we live in an age where things are constantly changing. We can’t go more than a year until our computers or cell phones are passé, and their technology is nearly obsolete. In the world of advertising design, things are just as much on the move.
In order to get any results, your business must invest in targeted, relevant ads which are on sites that your consumers visit frequently. Gravity Ad Network can help.
Facebook marketers were thrown into a tizzy last week by the suggestion that using 3rd party apps can be detrimental to your post’s EdgeRank. If that sounds indecipherable, you are not alone. There’s a lot to know when it comes to making your brand voice heard on Facebook. Let’s look into the brouhaha more deeply….
Digital video advertising is grabbing an increasingly larger share of the online market. Recent studies estimate that online video advertising will increase by 38.6% in 2011. Although one study estimates that most advertisers will spend less that one-quarter of their online display budget on digital video advertising this year, most will be increasing their digital video ad spend in the next twelve months.
