A ComScore study has shown that the average American spends 32 hours per month on the Internet. So, what does this mean for your advertising dollars? Many people would jump to the conclusion that because people spend more time online, their online ads will automatically bring them more business.
But you’re smarter than that.
In order to get any results, your business must invest in targeted, relevant ads which are on sites that your consumers visit frequently.
Say your business is a car dealership. You’d like to reach customers that live within a 10 mile radius. Placing your digital display advertising on local websites is a given, but being able to reach your consumer down to the zip code is another thing altogether.
When you work with a network of high quality local sites that are highly trafficked, you’re more likely to connect with your potential consumers. Using demographic and psychographic information, Gravity Ad Network works with our clients to determine a unique combination of local websites that will have the most traffic from a target.
What are the other benefits of working with a network of local websites for your digital display ads?
In addition to narrowing down the best sites for your target, Gravity uses a method of 1st party targeting that will only target people whom have actively showed an interest in your business. By using this methodology, you will never, in anyway, violate the privacy of any Internet user.
When you want to see results, there’s a right way and wrong way of doing things. You could either assume that because you advertise online, your consumers will flock to your business. OR you could advertise on a select group of high quality local websites that will actually make an impact on your business.
Which one will you choose?
For more information on how you can use internet display advertising more effectively for your business, contact Gravity Ad Network at 610-518-4901 or adam@gravityadnetwork.com.
