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Forget Rebecca Black. Use Online Videos to Your Own Advantage.


Contrary to many people’s beliefs, there is more substance to the world of online videos than the following:

Online videos also have the ability to educate and inform consumers, and more importantly, they can motivate these consumers to work with your company.

People spend a considerable amount of time watching videos, probably more than they’d like to admit. According to Arbitron and Edison Research, the weekly audience for online video has tripled in the past five years. Research also showed that the typical respondent spends 3 hours and 26 minutes per week watching online video, translating to approximately 186 videos viewed per month.

You, too, can be just as important as a dancing Maltese puppy! By posting compelling videos in the right places, you can drive more traffic to your website. Here’s how:

YouTube is, in fact, your friend.

Uploading on YouTube is easy and is compatible with a great deal of websites. By hosting your videos on YouTube, you can embed the videos on various sites such as your own website, Twitter, Facebook, Tumblr, and the list goes on.

Videos push your website to the top.

Websites with videos are 53 times more likely to be on the first page of a Google search. Improve that SEO!

Engaging videos keep people on your page for a longer amount of time.

Pages with text and video generate 4-7 times higher engagement and response rates. Instead of the typical 10 seconds spent on a webpage, users will take more time on your site.

And no matter what industry you’re a part of, there is always relevant video content that you could provide to your consumers.

From testimonials:

To product demonstrations:

To examples of :30 television advertisements:

To long-form infomercials:

So, take a stand! Your company is much more important than the run-of-the-mill autotune mashup!

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