Right now, we live in an age where things are constantly changing. We can’t go more than a year until our computers or cell phones are passé, and their technology is nearly obsolete. In the world of advertising design, things are just as much on the move.
So, let’s get down to the brass tacks – How do we stay on top of these constant changes, or better yet, ahead of them?
Two words: adapt and innovate.
“Old media” (TV, radio, print, direct mail, tradeshows, etc.), unlike our outdated iPhone 4s, are actually still relevant, very much so. The trick is to combine “new media” (social, mobile, ambient, augmented reality, QR codes, guerilla marketing, Cloud, online display advertising, etc.) with these “old media”.
In some of our most recent campaigns, Stream Companies integrated “new media” into “old media” pieces. The following campaigns used print and direct mail advertising that featured QR codes, a special type of barcode which holds encoded information like text and URLs that can be read by cell phone cameras and smart phones.
A chain of supermarkets based in Sunbury, Pennsylvania that operates 162 stores in five states
To increase the number of e-mail sign ups, Stream incorporated QR codes on Weis’ circular for one Sunday. The results: nearly 2,000 visits to their e-mail sign up where the users then received a $5 off coupon just for signing up.
Kremer Eye Center
The first surgical eye care center to perform LASIK surgery in North America
Stream Companies used counter cards to promote Kremer’s upcoming LASIK seminar. The QR codes on the counter cards allowed patients to schedule a free LASIK consultation.
Fred Beans Nissan of Limerick
One of 14 dealerships owned by Fred Beans Group, Pennsylvania’s largest privately held automotive group
Stream created a unique landing page URL for Fred Beans Nissan of Limerick. In a VIP letter, customers could access the URL (http://nissanlimerickvip.com/) by using the QR code to pre-register for the VIP event and get a $25 gift card in return.