What is a brand in marketing terms? A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The word “brand” has continued to evolve to encompass identity, and it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
And from a brand comes… brands awareness (the customers’ ability to recall and recognize the brand under different conditions and link to the brand name, logo, jingles and so on to certain associations in memory. It consists of both brand recognition and brand recall.)
Brand awareness is of critical importance since customers will not consider your brand if they are not aware of it.
How do you strengthen a brand? Let’s assume that you already have the brand essentials of name, design, jingle and tagline. A great way to bring these brand building blocks to life is through an integrated campaign featuring video production.
The benefits of video production are the strong audio and visual perceptions that will be associated with your brand, making it more vibrant, life-like, and animated. These associations will stay with your target consumers. Everyone can recall their favorite commercial, and most of us even catch ourselves humming jingles throughput the day. This is a result of highly effective video production.
And while all of us have experienced video production, what you might not realize is the mileage that you can get out of a video. Video content can be repurposed in a variety of ways in 2012, making your ROI that much greater. Aside from the obvious TV buy, your video can exists on your sebsite’s homepage, as a facebook post, on youtube, in an email to your target consumers, and more.
To learn more about the impact that video production can have on your advertising, contact Stream Companies.